Samsung’s Latest in Lifestyle TV to be Debuted at CES In January

Dec 20, 2018 | Blog

Just this month Samsung Electronics Co. announced its new line of 2019 lifestyle TVs, The Frame, and The Serif TVs, to be debuted at next month at the Consumer Electronics Show (CES) 2019 in Las Vegas.

Samsung has broken the TV norms with its lifestyle TVS Frame and Serif TVs, by going beyond the traditional concept of a TV to pieces of home décor that elevate the design of any living space, a designer and art lover’s dream.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive VP of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and Serif TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

At CES 2019, this year’s Frame and SERIF TV will be displayed on the large lifestyle TV exhibition zone of Samsung’s booth to showcase their latest in innovative design, performance, and how their TVs seamlessly blend into daily life.

The 2019 Frame and SERIF TV combines award-winning and innovative design that fits any home décor with superb QLED picture quality and Smart features to provide consumers with the best possible TV functionality.

Introduced last year, The Frame functions as a TV when on and when off it displays art or photos of your choice turning an everyday living space into an art gallery.

The 2019 model of The Frame also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks, and 100% color volume. With these enhancements, users can both enjoy content in the most premium quality and appreciate artwork when the TV is turned off. In addition, The Frame’s Art Store is building on its partnerships with the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art.

The 2019 Frame will now come in a new 49-inch size, as well as the 43-, 55-, and 65-inch sizes and will also feature Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.
The 2019 SERIF TV was developed as an aesthetic-focused TV in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous industrial designers that specialize in furniture.

For 2019, Samsung plans to offer it in three display sizes: 43 inches, 49 inches, and 55 inches. The first model only came in a 40-inch size and was sold at the MoMA Design Store and luxe furniture stores. Samsung said availability would extend to electronics retailers in 2019.
The SERIF TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper* Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious awards.

The 2019 SERIF TV also comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED lineup, provides information, such as news headlines and weather updates, the ability to display imagery and blend into any living space when the TV is turned off, was also added to enhance The SERIF’s functionality.
Call Hometronics Lifestyles to get the latest in TV technology installed in your home today. We are smart home experts and will tie your new flat screen TV with all your home’s audio-visual components making your life easier.